As a major shareholder of OXIAL, Ariel was for ten years a driving force behind the growth and success of hybris, a leader in omni-channel commerce software. A journey which lead to SAP acquiring the company for $1.5bn in August 2013. Ariel was also Senior Vice-President of European Sales at salesforce.com where he built up the enterprise sales organisation from scratch. Ariel entered e-commerce in 1996 at BroadVision were he led European sales, joining at a time when BroadVision had not a single customer globally. Other milestones in his career include seven years at Oracle as Head of Sales and Product Marketing in Switzerland, during a time when leadership in the RDBMS market was still very open. He joined Oracle from IBM, his first position after studying physics at ETH in Zurich.