Ariel Lüdi
Chairman of the Board of Directors
Ariel Lüdi is a majority shareholder of Oxial, who has been the driving force behind the growth and success of Hybris throughout 10 years turning it into a leader among omnichannel commerce software globally. This first success served its mission by getting the company acquired by SAP for 1.5 bn in August 2013.
Ariel has also been the Vice-President of the European Sales for salesforce.com, where he built up the entire sales department from the scratch. Ariel invested in e-commerce in 1996 at BroadVision, where he led the European Sales department, joining at a time, when the company didn’t have a single customer globally.
One of the milestones of his career was joining the Oracle Switzerland as a Head of Product Marketing and Sales at a time when the RDBMS (Relational Database Management System) market was still highly competitive. Back then, he had just left IBM, where he was first employed upon his studies in physics at ETH Zurich.
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Cartsen Thoma
Board member
Carsten Thoma is an investor & entrepreneur who helped shape the technological shift of an entire industry with Hybris, a company he co-founded and sold to SAP in 2013 in a billion-dollar transaction.
Thoma was recently President at SAP Hybris, where he successfully integrated Hybris into SAP, and was critical to SAP’s successful paradigm shift in moving to the cloud . He is now a tech investor with active stakes in companies like Celonis, Glia, Paddle and Mirakl.
Eric Berdeaux
CEO & Founder
Eric Berdeaux is Oxial Founder.
With an academic background in computer engineering, Eric has acquired over 30 years of experience in Information System Architecture Consultancy, IT Management and Software Publishing.
He has successfully established several companies, including Oxial founded in 2005 in Switzerland. Eric has worked for a number of renowned companies (Stéria, Unicible, Broadvision), having created from scratch the “professional services“department for the EMEA region, making it become profitable for the company with a high level of customer satisfaction.
Currently, Eric is an active adviser to several management boards dealing with issues where IT related investments are essential. Among other traits, he is valued for his seriousness, decisiveness and loyalty.
” Triumph without peril, brings no glory” Cornelius, Le Cid.
